Early success indicators include higher value transactions through Katanox than through a GDS or online travel agent, new business and advanced lead times.

Comparing the agency and merchant models and how they converge into a blended virtual merchant of record model in travel.

Hotels are increasing their direct distribution, here's how you can too, and the advantages that you can gain by going direct.

Embracing direct relationships and payment workflows with suppliers enhances operational efficiency, improves customer experiences, and creates more revenue.

Hotels and buyers can put an end to fragmentation and complexity by scaling their operations and unifying distribution and payments.

Hotels and accommodation buyers can book and transact via direct bank payouts, providing a better and trusted alternative to expensive virtual credit cards.